Generative AI and Salesforce

My rendered version of a friendly AI Bot

My rendered version of a friendly AI Bot

Generative AI. ChatGPT. Large Language Models.

Heard of them?

Unless you have been living in a cave the past 6 months, you likely have. But, what does all that mean for Salesforce?

OpenAI released two API’s earlier this year. Since then, there has been an explosion in new products that can create new data or content based on patterns from existing data. To begin with, Salesforce has a research division centered around AI. And like many tech companies they announced a partnership with OpenAI.

The result?

Einstein GPT

Einstein GPT was released in March 2023. Users can use simple sentences to create content using Salesforce CRM. This is helpful because it can change quickly when customer information and needs change. Salesforce also offers other AI-powered features, like Einstein GPT, that can help with sales, service, marketing, Slack Customer 360 apps, and Developers. These features can automatically create tasks, articles, personalized content, and even help with chats. The goal is to make customers happy and help businesses be more productive.

As with all GPT products, the user just types in what they need and the system generates it. But, it is based on Salesforce data, which is NOT available to products like ChatGPT. And, if you do not like the first response, you just type in a follow-up question or response to get something else. Kind of like having a personal assistant that has access to Salesforce data.

Slack GPT

Built by OpenAI and currently in Beta, this will let you do the same things as Einstein GPT is looks like, but directly from Slack. However, it will allow integration with models used by ChatGPT or Anthropic’s Claude. Anthropic is a rival startup (funded by Salesforce Ventures) and founded by former OpenAI founders. It currently can digest a larger quantity of text that ChatGPT and looks to be more accurate that GPT-4.


This is all great, but how much does it cost and will it be safe? Two very good questions. The answers are changing on an almost daily basis as the AI wars continue.

Sam Altman, CEO of OpenAI appeared yesterday in congress begging lawmakers to regulate the industry. That has got to be a first.

I will be following all this closely and will post more in this blog as I learn about things (especially those involving Salesforce). Stay tuned.